Bridging the Trust Gap:

Inside Oracle’s Newsroom: Building Trust through Content with Integrity

Featuring Mia McPherson, SmarterCX.com Newsroom Editor-in-Chief at Oracle

Register Now!

Join us on Thursday, April 25 at 2pm EDT

Researchers at Edelman and Forrester tell us that consumer trust has nose-dived in recent years. While some brands see this trend as an incredible obstacle, others see it as an immense opportunity to build real connections with their audiences and earn their trust.

Skyword is proud to present our series “Bridging the Trust Gap,” where we’ll highlight the brands and marketing visionaries that have gone above and beyond to create authentic relationships through their content and marketing strategies. 

The next speaker in our series is Mia McPherson, SmarterCX.com Editor-in-Chief, Oracle. Mia will share how she leads her SmarterCX team to produce multimedia content at scale that builds trust with CX professionals.

Register today! All registrants will receive webinar slides and recording.



More about Mia:
Mia McPherson is the Group Manager of CX and SMB Content for Oracle, which includes serving as the Editor-in-Chief or SmarterCX.com, a news-focused digital publication for CX professionals. Mia's talented team of video, graphic design, and written content professionals produce a variety of dynamic multimedia content aimed toward helping CX and SMB professionals do their job better. Mia holds a BA in Journalism and an MBA with a focus on Organizational Leadership from The Ohio State University, and is an Essence Best-Selling author. Mia is a lover of cats, community involvement, and Pittsburgh sports.

Mia McPherson
SmarterCX.com Newsroom Editor-in-Chief
Oracle

Register Now!