Skyword offers a comprehensive SaaS platform that helps brands and media organizations easily streamline and automate every step of content creation and publishing. Skyword helps organizations reach and engage their audiences with original, quality content designed to succeed in online search and the social web.

Rise Interactive is a digital marketing agency in Chicago, specializing in digital media and web analytics. Founded in 2004, Rise Interactive leverages customized reporting to equip quantitatively-minded individuals with actionable insights.

The Polsky Center for Entrepreneurship and Innovation at Chicago Booth advances the knowledge and practice of entrepreneurship and innovation through a broad range of activities, including academics, research, conferences, competitions, and global and community outreach.

8:30 – 9:00  

Registration and Continental Breakfast

9:00 – 9:15  

Tricia Travaline, VP of Marketing at Skyword

Welcome and Content Marketing Revolution Overview: How search and social have radically changed the way brands interact with prospects and customers

9:15 – 9:45  

Jon Morris, CEO of Rise Interactive

Strengthen your content marketing strategy through social media competitive intelligence: Leveraging intelligence about your brand community as well as your competitors

9:45 – 10:00  

Interactive Discussion

10:00 – 10:30  

Leslie Reiser, Program Director, Worldwide Digital Marketing, IBM General Business

An inside view of IBM’s 2013 content and influencer program: How IBM is reaching the midsize marketplace by publishing daily news targeted at these IT professionals

10:30 – 10:45  

Break

10:45 – 11:15  

Travis Wright , Strategic Social Media Awesomeizer at Norton by Symantec

Strategies and tactics from a brand expert: Growing the reach, amplification, and ROI of your organization’s content, search, and social media efforts

11:15 – 12:00  

Panel Discussion and Q&A


*Limited Seats Any questions, contact Jen Pino ([email protected]).

About The Sponsors

Tricia Travaline,
VP of Marketing at Skyword 

Jon Morris,
CEO of Rise Interactive

Leslie Reiser, Program Director,
Worldwide Digital Marketing,
IBM General Business

Travis Wright,
Strategic Social Media Awesomeizer
at Norton by Symantec

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