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The pandemic’s crash-course on the importance of content and marketing flexibility has more brands turning to freelance talent to scale their content creation.
In fact, 73% of brands who leverage freelance talent today say they’ll rely more on freelance creators over the next one to two years.
In this report, we reveal the needs, trends and opportunities behind today’s rush for specialized, on-demand creators. Plus, we pinpoint the tools and practices brands can put in place to boost quality and productivity while working with freelance creators at scale.