B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections.

Join Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, on October 17, 2018 from 1:00 pm - 2:00 pm EST to learn more about building a successful content strategy.

In this webinar, we'll review how to:

  • Develop, organize, and document a content marketing strategy
  • Infuse brand purpose into your strategy to deliver on brand promises
  • Build brand awareness and foster authentic and continuous customer relationships
It's time to move beyond product-centric promotions and begin connecting with an audience through exceptional, storified content. Register today, and if you are unable to attend, register and we will send you the slides and recording following the webinar.  

More about Christine, Ray, and Skyword

Christine Polewarczyk.jpgChristine Polewarczyk

Christine is a Service Director of Content Strategy and Operations at SiriusDecisions. She has more than 20 years of experience in B2B tech, content, campaigns, and digital marketing. Christine helps SiriusDecisions' clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader for audience-centric content strategy, content marketing, and content operations.

Ray Gilmartin headshot photo.jpgRay Gilmartin

As Senior Director of Product Marketing for Skyword, Ray has extensive experience in providing innovative tools for the creation, management, and distribution of premium content. From his prior leadership roles at Akamai, Avid Technology, and HP, to his content creation roots at Hearst Broadcasting, Ray truly understands the challenges facing enterprises to plan, create, and execute original and compelling content.


Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients' content marketing programs to new levels of creative excellence. Skyword is privately held company headquartered in Boston, MA. The company's technology center is located in Pittsburgh, PA.