Skyword's new research shows that enterprise marketers have yet to take all of the necessary steps to transform their departments to be extremely successful. The silver lining: They're optimistic about the future and are hungry for change—it's built into their DNA.

  • 58% of enterprise companies have invested in new technology in the past year.
  • 40% of enterprise marketing teams have expanded their content marketing efforts in the past year.
  • 38% of enterprise companies have reorganized their marketing teams in the past year.

For more, download A Study in Brand Transformation to learn what the transformative process entails, and how other forward-thinking marketers are shifting their team's focus away from product-centric initiatives to audience-driven storytelling.

View the interactive website here!